Lifecycle/CRM is marketing's hardest working channel, generating the most revenue per dollar spent.
Lifecycle marketers have endless ideas on how to make campaigns more personal, relevant, and impactful.
But after speaking with 450+ marketers, I discovered that only 1 in 10 such ideas see the light of day. What happens to the other nine, equally brilliant ideas?
They never make it past the ‘idea’ stage. Because it takes a lot of effort to do anything new. And there's never enough bandwidth. It gets worse when you need resources from other teams with different priorities.
This is the frustration that keeps lifecycle marketers up at night: having the vision, but lacking the velocity.
Sortment's AI agents solve exactly this. Our data agent delivers everything your data team provides today: audiences, attributes, and analytics straight from your data warehouse into your ESP. In minutes, not sprints.
With more AI agents in the pipeline, we’re here to deliver on AI’s promise to lifecycle marketing: ensuring every brilliant idea of yours comes to life at the speed of thought.
“At Brytebridge, we managed to ship 45 automations in just six weeks. Normally, this would’ve taken at least two new hires — but with Sortment, it only took 20% of my own time. I’ve never moved this fast in my 20-year career.”
Drew Price
VP, Growth Marketing
