How BryteBridge reduced lifecycle campaign launch timelines by 90% with Sortment
Helping BryteBridge bring personalized compliance campaigns to more markets
IMPACT
10x
Faster launch for each state
On-track
For nationwide expansion ahead of schedule
ABOUT THE BRAND
BryteBridge helps small businesses and entrepreneurs stay compliant with state and federal regulations. From annual reports to Beneficial Ownership Information (BOI) filings, the company ensures that critical compliance deadlines are met, accurately and on time. By acting as the “back office” for compliance, BryteBridge removes one of the most stressful parts of running a business: keeping up with filing requirements across states.
Challenge: Expansion bottlenecks slowed campaigns
BryteBridge set an ambitious goal: expand from 6 states to all 50 by year-end. But every new state meant months of engineering work before marketing could even run campaigns.
This made the nationwide expansion plan look nearly impossible.
2.5 months of data engineering per state: Each state had unique compliance and data models, requiring heavy engineering lift before launch.
Marketing blocked on engineering: Campaigns couldn’t go live until data pipelines were built and synced with the ESP.
Expansion delays: With only a few months left in the year, at the existing pace, nationwide scale wasn’t achievable.
“It’s something I’ve never been able to do in my entire 20-year career without back and forth Jira tickets. With Sortment, I’m up and running and able to ship something within 30 minutes or less, and QA’ing it in minutes. We now have 45 automations in Sortment in like 6 weeks.” — Drew Price, VP of Growth Marketing, BryteBridge
Solution: Sortment on top of Snowflake
BryteBridge adopted Sortment to eliminate the data engineering bottleneck and ensure they expand to the target states on time.
Seamless Snowflake integration: Connected Sortment directly to their warehouse, no custom ETL required.
Fast state workspaces: New state environments could be spun up in under an hour by simply connecting relevant tables.
AI-powered automations: In just six weeks, the team created 45+ automations, each built in under an hour and shipped to production almost immediately.
Scalable infrastructure: Dedicated IPs and new sub-domains were auto-provisioned, warming up to 200K sends/day within a week.
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Use cases unlocked
Compliance reminders: Automatically triggering annual and biannual filing reminders based on company formation dates.
Personalized urgency: Dynamic fields added from Snowflake data (“46 days left to file”) in subject lines and body copy.
Guardrails in place: Marketing could safely build on Snowflake data without risk of corrupting the source.
Results
With Sortment, BryteBridge transformed its expansion velocity:
Launch time cut from 2.5 months to 1 week per state, zero engineering effort.
200K sends per day achieved within a week for each new state.
45+ automations built in 6 weeks, each deployed in under an hour.
