ABOUT THE BRAND
Koparo is a direct-to-consumer brand that creates eco-friendly, plant-powered cleaning products designed to be safe for homes with children and pets.Founded in 2020 by Simran Khara, the company has quickly scaled from a small startup into a recognized name in sustainable home care. Its chemical-free and biodegradable formulations have attracted a loyal customer base and positioned it as a trusted choice.
Challenge: Data silos slowed campaigns
As a fast-growing D2C brand, Koparo ran into three major hurdles with their lifecycle marketing:
- Fragmented data sources: Customer data lived in Shopify, OMS, loyalty systems, apps, and delivery tools.
- Manual integrations: Consolidating data required manual CSV uploads, making automation impossible.
- BI team dependency: Marketing couldn’t create new segments without waiting on BI support.
- Complex targeting needs: They aimed to target users based on combined data points from these disparate systems.
Solution: Sortment on top of Snowflake
Koparo adopted Sortment to overcome these challenges. Sortment's warehouse-native architecture allowed them to integrate directly with their Snowflake data warehouse, enabling seamless access to unified customer data.
Key features of Sortment that benefited Koparo include:
- Sortment AI: Let marketers build segments in plain language, no BI tickets required. This put audience creation fully in the hands of the marketing team.
- Real-time campaign execution: Hyper-personalized campaigns could launch instantly, not weeks later, ensuring Koparo could act on timely triggers like delayed deliveries or recent purchases.
- Automation-first workflows: No more CSV uploads, data integration and segmentation were fully automated, saving countless hours of repetitive work.
"Sortment has transformed the way we approach customer engagement. With its AI-driven segmentation and automation capabilities, we’ve been able to deliver personalized experiences that resonate with our audience while saving countless hours of manual effort."
— Kshitij, Head of Growth
Use cases unlocked
- Late delivery compensation: Identified loyal customers with delayed deliveries and offered personalized coupons to maintain trust.
- Cross-sell campaigns: Analyzed browsing behavior to recommend complementary products and increase sales.
Results
With Sortment in place, Koparo’s marketing team fundamentally changed how they launched campaigns:
- 23% lift in CTRs: Faster access to data meant marketers could test more often, refine segments, and personalize messaging at scale. Engagement improved across key journeys, including onboarding, reactivation, and product adoption campaigns.
- Significant time savings: Manual processes like CSV uploads and BI ticket requests were eliminated, freeing the team to focus on strategy and creative execution rather than operational bottlenecks.
